Welcome to nutmeg, the home of bullshit-free banking. Transparent and straight-talking, nutmeg's brand campaign needed to cut through the dreary financial services market. The type treatment works on two levels, with some executions working in pairs, to reveal a strong opinion to match the brand’s offer.
Created at DesignStudio.
The Mash Pit is the brainchild of two Berlin-based beer lovers, who want to help more people brew better beer. Membership to TMP gives avid homebrewers access to all the kit, ingredients and guidance they need to learn and perfect the craft.
The playful, fluid identity needed a complementary tone; one that’s serious about beer, but never takes itself too seriously.
Created with Studio Lowrie.
A series of tactical press, OOH and social ads for MINI: Grand National Day; April Fools; and a doff of the hat to Van Damme.
Created at Iris.
Elizabeth Shaw, the longstanding and much-loved titan of Auntie’s sideboard, needed a refresh. The brand’s incredible heritage was there to celebrate, but in a way that would appeal to whole new audience. Using their new range of biscuits as the springboard, The ‘Modern Classic’ brought it all together, and ran from TV, through a complete website refresh and out on to social.
Created at saintnicks.
From their East London home, Crate quickly became a craft beer success story, with a brewery, tap room and event space across the River Lea from the Olympic site.
Using ‘Open up’ as its positioning, the brand’s tone works with the visual identity to embody the collaborative, creative spirit of its three founders – and the limitless possibility of what can happen with a crate of beer.
Messaging flexes across on-pack, on-bar and online.
Created with dapple studio.
MINI were launching the Paceman, a sporty little number for the (wo)man about town. Using a slightly tweaked global TVC, we built the campaign around a nifty bit of digital that got the audience into the car using Shazam.
Introducing the Dyson Airwrap: a completely new way to style hair. Following the success of the Supersonic hairdryer, this was the next product in Dyson’s quest to shake up the beauty market – and put an end to using extreme heat to style hair, for good.
The global launch TVC explains the mystery behind the magic (how can something that blows, actually suck?), while positioning Airwrap as the styling solution that would appeal to the premium beauty market. Which it did.
Created in-house at Dyson.
Royal Marines are a unique breed, with focus, determination and fitness levels like no other. Finding the right sort of recruit isn't easy.
Using Instagram as the platform to find them, specifically Tough Mudder and Ironman enthusiasts, the campaign focussed on exactly the sort of challenges they crave. Strong photography, visuals and short-form video, overlaid with evocative copy, played to their thirst for testing themselves and going above and beyond.
The landing page told more of the Marines story, with a focussed push to continuing the recruitment journey.
Created at Great State (née e3).
As part of the MINI Not Normal brand campaign, we hijacked Twitter coverage of the Ashes. Ball by ball, as it happened.
Created at Iris.
Welsh legends aren't just made on stage, screen or rugby field. They're all over the country, with the inimitable Welsh spirit that you'll find in the Brains boozers that are their natural home.
Teasing with press and outdoor activity during the 6 Nations, this brand campaign celebrates these Real Welsh Legends. It ran in print, outdoor, on radio and social, bus-sides, beer mats and bar runners, and supported a nationwide recruitment campaign for even more Real Welsh Legends.
Hit play to see the print executions and hear the corresponding radio ads.
Created at Great State (née e3).
Bristol Airport asked us to create a brand campaign that would cement them as the region's number one airport.
To inspire people to explore more, real passenger stories highlighted the diversity of destinations that the other regional airports simply couldn't offer.
Highly targeted, it ran in OOH, DOOH, on radio and in social media.
Created at Great State (née e3).
Brains needed a complete redesign (and build) of their website.
Since 1882, the brewery has grown from a modest stone building on a Cardiff back street, to a huge hospitality group boasting over 220 pubs and hotels. Simply put, Brains means a lot of different things to a lot of different people.
We positioned the Brains offer as 'Bringing Wales together', to give them universal appeal in a busy market.
Come on in, the door's open.
Created at Great State (née e3).