http://www.thisisjim.co.uk Jim Pyett | Copywriter Mon, 24 Oct 2011 21:27:23 +0000 http://www.thisisjim.co.uk en http://thisisjim.co.uk/Keep-it-Clear-online http://thisisjim.co.uk/following/thisisjim.co.uk/Keep-it-Clear-online Mon, 24 Oct 2011 21:27:23 +0000 Jim Pyett | Copywriter 2198335 WHO Anglian Water WHAT Microsite with social media integration WHY Give an online presence to Keep it Clear, Anglian Water's campaign to encourage people to stop putting fats, oils and grease down the drain. HOW Development of a Keep it Clear microsite with social media integration. Scraping FB data via FB Connect enables the creation of a unique, personalised set of tips which can then be shared via Facebook, Twitter, or even plain old email. Take a look at Keep it Clear. <img src="http://payload.cargocollective.com/1/1/39786/2198335/1-home.jpg" width="670" height="692" width_o="1280" height_o="1323" src_o="http://payload.cargocollective.com/1/1/39786/2198335/1-home_o.jpg" data-mid="10987842" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/4-whatstheproblem.jpg" width="670" height="805" width_o="1280" height_o="1538" src_o="http://payload.cargocollective.com/1/1/39786/2198335/4-whatstheproblem_o.jpg" data-mid="10987948" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/5-whatcanido.jpg" width="670" height="943" width_o="1280" height_o="1803" src_o="http://payload.cargocollective.com/1/1/39786/2198335/5-whatcanido_o.jpg" data-mid="10988046" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/6-getinvolved.jpg" width="670" height="753" width_o="1280" height_o="1439" src_o="http://payload.cargocollective.com/1/1/39786/2198335/6-getinvolved_o.jpg" data-mid="10988141" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/8-foodindustry.jpg" width="670" height="785" width_o="1280" height_o="1501" src_o="http://payload.cargocollective.com/1/1/39786/2198335/8-foodindustry_o.jpg" data-mid="10988369" border="0" align="left"/> Social media integration <img src="http://payload.cargocollective.com/1/1/39786/2198335/11-sharewithafriend.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/1/39786/2198335/11-sharewithafriend_o.jpg" data-mid="10988446" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/10-facebook connect.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/1/39786/2198335/10-facebook connect_o.jpg" data-mid="10988431" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/12-shareonfacebookwall.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/1/39786/2198335/12-shareonfacebookwall_o.jpg" data-mid="10988476" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/13-shareontwitter.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/1/39786/2198335/13-shareontwitter_o.jpg" data-mid="10988495" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/14-emailafriend.jpg" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/1/39786/2198335/14-emailafriend_o.jpg" data-mid="10988530" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/2198335/Top Tips.jpg" width="670" height="947" width_o="1280" height_o="1810" src_o="http://payload.cargocollective.com/1/1/39786/2198335/Top Tips_o.jpg" data-mid="10988629" border="0" align="left"/> http://thisisjim.co.uk/Keep-it-Clear-launch http://thisisjim.co.uk/following/thisisjim.co.uk/Keep-it-Clear-launch Mon, 24 Oct 2011 19:20:13 +0000 Jim Pyett | Copywriter 2197309 WHO Anglian Water WHAT Projection mapping, supported by print WHY Anglian Water needed an event to kickstart Keep it Clear, their campaign to encourage people to stop using their drains like bins. HOW Using the Guildhall in Peterborough's city centre as a canvas, CC developed a 3D projection mapping rendition of the Keep it Clear story. Click on the image to take a look. Print to support the launch. <img src="http://payload.cargocollective.com/1/1/39786/2197309/AW_FOGs_LAUNCH_ADs- on the night.jpg" width="472" height="1009" width_o="472" height_o="1009" src_o="http://payload.cargocollective.com/1/1/39786/2197309/AW_FOGs_LAUNCH_ADs- on the night_o.jpg" data-mid="10998198" border="0" align="left"/> http://thisisjim.co.uk/JAMM http://thisisjim.co.uk/following/thisisjim.co.uk/JAMM Tue, 19 Jul 2011 14:26:48 +0000 Jim Pyett | Copywriter 1749302 WHO JAMM Art WHAT Exhibition catalogue WHY To launch their first show in Kuwait, we were approached by JAMM Art to produce a catalogue that would competitively position their brand in the contemporary art world. HOW Throughout the 100-page catalogue, establish a uniform tone of voice to work in harmony with the design and speak the language of the target audience. SAMPLE COPY DAMIEN HIRST Damien Hirst (b. 1965, UK) rose to fame in the Young British Art movement that dominated the art scene in Britain in the early 1990s. He was championed by renowned collector Charles Saatchi, becoming known for his series of dissected dead animals which he preserved in formaldehyde, echoing the theme of death that is so common to his work. As iconic as it is provocative, his work is a symbol of the Britart movement that paved the way for the burgeoning British art scene. Prolific, outspoken and opinionated, he became the first living artist to sell an entire show. ‘Beautiful Inside My Head Forever’ sold at Sotheby’s in 2008 for £111million ($198million). With charateristic aplomb, he said: “I always ignore money.” BERT STERN Bert Stern (b. 1929, USA) is an award-winning American fashion and celebrity potrait photographer, best known for taking the last sitting portraits of Marilyn Monroe for Vogue six weeks before she died. The featured print is a highly collectable, limited edition piece embedded with Swarowski crystals that delicately embellish and adorn a radiant Monroe. With a career spanning over 60 years, Stern has photographed a plethora of Hollywood icons, from Audrey Hepburn and Elizabeth Taylor, to Madonna and Lindsay Lohan. He lives and works in the USA. <img src="http://payload.cargocollective.com/1/1/39786/1749302/JAMM page 1.jpg" width="670" height="419" width_o="900" height_o="563" src_o="http://payload.cargocollective.com/1/1/39786/1749302/JAMM page 1_o.jpg" data-mid="8608756" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/39786/1749302/JAMM page 2.jpg" width="670" height="414" width_o="900" height_o="557" src_o="http://payload.cargocollective.com/1/1/39786/1749302/JAMM page 2_o.jpg" data-mid="8608758" border="0" align="left"/> Art direction by Sion Phillips. http://thisisjim.co.uk/Venu http://thisisjim.co.uk/following/thisisjim.co.uk/Venu Tue, 19 Jul 2011 13:39:36 +0000 Jim Pyett | Copywriter 1749162 WHO Venu WHAT Brand WHY Jumeirah Group was launching a range of lifestyle hotels. They share the exemplary standards of hospitality and service that have forged Jumeirah such a strong identity globally, but with a firm emphasis on an inclusive experience of what they term 'Local Soul'. The debut was in Shanghai. HOW Focussing on engaging the senses at various touch points, establish a confident tone of voice that communicates luxury, personality and the unique experience of being at a Venu Hotel. SAMPLE COPY TASTE // MENU / WINE LIST The wine you’ll find here has been chosen for you by our sommeliers. Talk to them; let them help you make the most of your ten thousand taste buds. Believe it or not, China is the world’s third largest wine producer. We’re so proud of our wine that we like to hang on to most of it, so along with the greatest, most exciting vintages from the rest of the world you’ll also find the best of Chinese wine at Venu. We hope you’ll enjoy tasting it as much as we enjoyed choosing it. LOOK // JOGGING MAP We know you move around your life quickly, so sometimes it’s good to slow things down. At a gentle pace, this route takes about an hour, which is how long it takes your eyes to process about 36,000 bits of information. Let’s make them good ones. <img src="http://payload.cargocollective.com/1/1/39786/1749162/VENU jogging map.jpg" width="670" height="480" width_o="2048" height_o="1468" src_o="http://payload.cargocollective.com/1/1/39786/1749162/VENU jogging map_o.jpg" data-mid="8605174" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/1749162/VENU menu cover.jpg" width="670" height="448" width_o="2048" height_o="1369" src_o="http://payload.cargocollective.com/1/1/39786/1749162/VENU menu cover_o.jpg" data-mid="8605168" border="0" align="left"/> http://thisisjim.co.uk/Bespoke-Bound http://thisisjim.co.uk/following/thisisjim.co.uk/Bespoke-Bound Tue, 19 Jul 2011 12:11:48 +0000 Jim Pyett | Copywriter 1748751 WHO Bespoke & Bound WHAT Website WHY This luxury goods start-up combines superlative artisan bookbinding and leatherworking with the best of contemporary design and image reproduction techniques. HOW A tone of voice that is confident, upbeat and accesible mirrors the clean, contemporary design from &&& to establish an assured, luxury feel where the work really speaks for itself. Take a look at Bespoke & Bound. <img src="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 1 sml.jpg" width="670" height="1023" width_o="2048" height_o="3130" src_o="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 1 sml_o.jpg" data-mid="8603828" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 2 sml.jpg" width="670" height="1552" width_o="1059" height_o="2454" src_o="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 2 sml_o.jpg" data-mid="8603838" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 3 sml.jpg" width="670" height="1180" width_o="1059" height_o="1866" src_o="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 3 sml_o.jpg" data-mid="8603846" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 4 sml.jpg" width="670" height="1462" width_o="1059" height_o="2311" src_o="http://payload.cargocollective.com/1/1/39786/1748751/Bespoke-Bound page 4 sml_o.jpg" data-mid="8603850" border="0" align="left"/> http://thisisjim.co.uk/Stranger http://thisisjim.co.uk/following/thisisjim.co.uk/Stranger Fri, 22 Oct 2010 15:31:57 +0000 Jim Pyett | Copywriter 722521 <img src="http://payload.cargocollective.com/1/1/39786/722521/stranger spread sml 2.jpg" width="670" height="208" width_o="900" height_o="280" src_o="http://payload.cargocollective.com/1/1/39786/722521/stranger spread sml 2_o.jpg" data-mid="3398569" border="0" align="left"/> WITH HOUSING PRICES IN CORNWALL SOARING EVER HIGHER, STRANGER MEETS THE HOMEDWELLERS WHO HAVE FOUND AN ALTERNATIVE SOLUTION TO GETTING A ROOF OVER THEIR HEADS. We need food, water, and sleep. We need a roof over our heads. These are basic human needs. For the majority in the UK, demands for the former are met with relative ease, yet when it comes to where to live, Britain’s young people are faced with an often grim and seemingly insurmountable reality. Cornwall is no different: just as magnetic for a holiday or a lazy summer as it is for putting down roots, the region is fraught with long-term housing issues. The property boom that has gripped the country since the turn of the millennium, along with an expensive and highly competitive rental market, have left much of our generation stumped, racking their brains for realisable alternatives. Add to this inflated Council Tax and utilities – the Southwest’s water is the nation’s dearest – and the predicament worsens. It is not just those who wish to reach that hallowed first rung of the property ladder who are afflicted, but those who simply wish to live. It is not as if young people in Cornwall don’t work, earn, try, or care, yet they find themselves at the centre of a housing crisis that typifies a huge rupture in British culture. House prices have soared nationally by 100% since 1999. In Cornwall they have risen by more than 150%, putting them 6% above the national average. It is perpetually in the top three least affordable counties in the country. Now the average house price in the county exceeds £200,000, some nine-and-a-half times an average regional wage which falls 14% shy of earnings around the rest of the country. That means you need to be taking home £52,000 to consider buying. In London, it’s £82,000. Consequently, young people find themselves excluded from one of life’s supposedly most important aspects. Even with John Prescott’s pledge of £22 billion for sustainable communities and affordable housing to plug the gap, the future seems far from bright. Yet this represents just the tip of the availability/ affordability iceberg. Well over 5,000 households in Cornwall await housing suitable for their needs. Even with the most ardent property development and lavish promises from the government, the reality for many residents is poles apart from the lush idyll largely associated with Cornwall. Is it not then a simple case of supply and demand? Bjorn Howard, Chief Executive of Coastline Housing, an independent housing initiative based in Camborne, disagrees. “The issue is more complex,” he says. “Wage gaps mean changes in the way people are living. For example, increasing numbers of young people are living with their parents.” In fact, 22% of 25 to 29-year-olds in Cornwall live at home, compared to 18% for the rest of the country. Matthew Owen, Head of Research at Cornwall Business School concurs: “Low wage rates are a big problem. You have to step back and ask why. There is the preponderance of low-paying jobs and a reliance on unskilled labour. To make things worse, there are no starter homes.” What we have here is a cultural shift. In Cornwall, any population growth comes from outside the county. Moneyed mid-lifers place demands on the top end of the market, which in turn exerts huge pressure at the bottom. “Now there’s an intermediate market,” Bjorn continues, “where we are seeing junior doctors, lawyers and lecturers applying to housing initiatives and joint ownership schemes, unable to buy, yet unable to qualify for housing association housing.” But things are improving. The waiting list for affordable housing has decreased by 46% since the late 1990s, and for the first time its development has outstripped houses bought under the Right to Buy scheme. So what about the alternatives? Meet Simon Ormerod. A slight man of a certain age, he’s all cheeky eyes and boundless enthusiasm, his soft northern drawl punctuated with big belly laughs. He bought a modest north Cornish quarry over 25 years ago, where he has since built an underground house whose drawing board was the back of an envelope. “I wanted a no maintenance house that would last 100 years and that I could drive a JCB on the roof of.” Built from salvaged materials, the house is entirely sustainable. He generates his own electricity, heating,biomass fuel – he even built a hydro-electric generator. It costs a pound a week to run. After his applications were continually refused, a lengthy battle with the local planning department eventually paid off. “They had the power to pull the whole fucking lot down,” he says. His resolve paid dividends: an example of sustainability working in harmony with affordability. “We need to reduce our needs, that’s all,” he goes on, “And never throw anything away.” Simon’s dedication cannot help to inspire, even if his commitment maybe unrealistic for some. Yet his message is one to take heed of: sacrifice can be more rewarding than indulgence. ‘Little C’ conservative bureaucracy doesn’t help. The planning issue is a slippery one, one which Mari and Rufus Maurice know only too well. Three years ago they bought their granite barn at auction, without planning permission, and have since established a sustainable working plot, where cheeks are red with wind, and toes are nibbled by the resident Kiwi pigs. “We are self-motivated, self-sufficient, self-employed people who are honouring the land,” says Mari, who runs recycled clothing business, One’s Elf. The planning department have dismissed their case for a live/work unit without what seems to be due attention. “We’ve been marginalised for being forward-thinking and progressive,” says Mari. Legality seems to be one major hurdle to overcoming the housing issue. One couple, who wish to remain anonymous, took the decision to convert a 7.5 tonne truck instead of having 25 years of debt with a mortgage company. “We wouldn’t have been able to set up our business otherwise,” he says. There is the added stigma of the new age traveller. “We’re old age travellers. Trailer trash,” he chuckles, donning an offensively large trucker cap. So where does this leave us? The housing conundrum is a perplexing one. Such enormous financial and social pressures have turned a basic human need into a minefield. But what of the options? Take the plunge and branch out on your own, effecting change on a small scale? Or plug away at the system in a bid for sustainable, affordable housing? That may be as likely as Jaguar making a bio-diesel model. http://thisisjim.co.uk/Hotel-du-Vin http://thisisjim.co.uk/following/thisisjim.co.uk/Hotel-du-Vin Tue, 19 Oct 2010 14:07:24 +0000 Jim Pyett | Copywriter 713616 WHO Hotel du Vin WHAT Print WHY Sometimes HdV embodies simple, understated style, free from the pretensions that afflict the big name chains: this is at the heart of the group’s allure. How can we communicate their commitment to great, unobtrusive service? HOW Employing three service-focussed experiences, this copy-led print campaign emphasises HdV’s quality of customer service and attention to detail. <img src="http://payload.cargocollective.com/1/1/39786/713616/2.jpg" width="670" height="518" width_o="1649" height_o="1276" src_o="http://payload.cargocollective.com/1/1/39786/713616/2_o.jpg" data-mid="3354516" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713616/1.jpg" width="670" height="518" width_o="1649" height_o="1276" src_o="http://payload.cargocollective.com/1/1/39786/713616/1_o.jpg" data-mid="3354514" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713616/3.jpg" width="670" height="518" width_o="1649" height_o="1276" src_o="http://payload.cargocollective.com/1/1/39786/713616/3_o.jpg" data-mid="3354517" border="0" align="left"/> COPY WINE We opened this an hour ago. We opened it an hour ago because we knew you and your friend would be arriving at your table about now. Which is why we've just opened the second bottle. We've kept hold of the cork so it won't spill on our carpet when you take it back to your room. Because sometimes, it's good to hold onto the cork. BED We check them every day. It's taken us years to find the right one, because we don't think a bed can ever be too comfortable. But sometimes they go wrong, and we don't like squeaky beds either. We know how much you deserve a good night's sleep, because we have days like yours from time to time. When you spend more than a third of your life doing something, it's worth doing properly. And quietly. Because sometimes, things shouldn't squeak. TOAST We made this, this morning. Then we toasted it. We brought it to your room at 7.10am, because that's when you said you wanted it. We noticed you'd snapped the laces of your shoes for tonight, so we'll make sure there's some in your room when you get back. We smiled because we wanted to, and because sometimes we have trouble doing things like tying our laces too. We made sure your toast was warm when you got it, because we don't like cold toast either. Because sometimes, toast should still be warm. Art direction by Sion Phillips. http://thisisjim.co.uk/R-U-S-E-Ubisoft http://thisisjim.co.uk/following/thisisjim.co.uk/R-U-S-E-Ubisoft Tue, 19 Oct 2010 12:39:35 +0000 Jim Pyett | Copywriter 713433 WHO Ubisoft WHAT Ambient & online WHY Having built up a strong relationship with Ubisoft with their work on Splinter Cell: Conviction, Weapon7 wanted to find an engaging way to keep Ubisoft interested in the agency’s work for the release of R.U.S.E. HOW R.U.S.E is a WW2 strategy game, so we produced Resistance-inspired matchbooks that were slipped into the Ubisoft account handlers’ pockets during a meeting. The Youtube address written inside leads them on an online ‘paper trail’. The video reveals a Gmail login and password, leading to a Facebook account, profile and event request for a meeting at Weapon7 a few weeks later. <img src="http://payload.cargocollective.com/1/1/39786/713433/match book image sml.jpg" width="670" height="445" width_o="900" height_o="598" src_o="http://payload.cargocollective.com/1/1/39786/713433/match book image sml_o.jpg" data-mid="3353939" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713433/display_pure_you.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39786/713433/display_pure_you_o.jpg" data-mid="3353928" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713433/display_pure_gmail.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39786/713433/display_pure_gmail_o.jpg" data-mid="3353922" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713433/display_pure_FB1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39786/713433/display_pure_FB1_o.jpg" data-mid="3353908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713433/display_pure_FB2.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39786/713433/display_pure_FB2_o.jpg" data-mid="3353916" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713433/display_pure_FB3.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/39786/713433/display_pure_FB3_o.jpg" data-mid="3353918" border="0" align="left"/> Art direction by Sion Phillips. http://thisisjim.co.uk/Chubb http://thisisjim.co.uk/following/thisisjim.co.uk/Chubb Tue, 19 Oct 2010 11:25:14 +0000 Jim Pyett | Copywriter 713281 WHO Chubb WHAT Print WHY It means nothing to them, but everything to you. Chubb is one of the most respected names in security, one that instils confidence and trust. Objects can be easily replaced; memories cannot. How can we show that Chubb will keep these memories safe? HOW Print campaign to highlight key product benefits using irreplaceable, sentimental objects signifying the owners’ memories. <img src="http://payload.cargocollective.com/1/1/39786/713281/1.jpg" width="600" height="775" width_o="600" height_o="775" src_o="http://payload.cargocollective.com/1/1/39786/713281/1_o.jpg" data-mid="3382979" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713281/2.jpg" width="600" height="775" width_o="600" height_o="775" src_o="http://payload.cargocollective.com/1/1/39786/713281/2_o.jpg" data-mid="3382980" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713281/4.jpg" width="600" height="775" width_o="600" height_o="775" src_o="http://payload.cargocollective.com/1/1/39786/713281/4_o.jpg" data-mid="3382982" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713281/6.jpg" width="600" height="775" width_o="600" height_o="775" src_o="http://payload.cargocollective.com/1/1/39786/713281/6_o.jpg" data-mid="3382983" border="0" align="left"/> Art direction by Sion Phillips. http://thisisjim.co.uk/Dr-Martens http://thisisjim.co.uk/following/thisisjim.co.uk/Dr-Martens Tue, 19 Oct 2010 11:24:34 +0000 Jim Pyett | Copywriter 713290 WHO Dr Martens WHAT Print WHY Rebel Rebel. Having recently turned 50, DMs have become a way of life. Transcending age, gender, race and fashion, they are a stamp of individuality, with a rebellious streak. How can we represent the ‘way of life’ mentality that has helped define DMs as a brand? HOW Print campaign to accentuate the individuality that characterises the DMs brand, using black and white portraits that embody style rather than fashion. <img src="http://payload.cargocollective.com/1/1/39786/713290/1.jpg" width="600" height="775" width_o="600" height_o="775" src_o="http://payload.cargocollective.com/1/1/39786/713290/1_o.jpg" data-mid="3382986" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713290/2.jpg" width="600" height="775" width_o="600" height_o="775" src_o="http://payload.cargocollective.com/1/1/39786/713290/2_o.jpg" data-mid="3382987" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/39786/713290/3.jpg" width="600" height="775" width_o="600" height_o="775" src_o="http://payload.cargocollective.com/1/1/39786/713290/3_o.jpg" data-mid="3382989" border="0" align="left"/> Art direction by Sion Phillips.